Vital Proteins® is here to help make the most of every moment, every day. Because we know that feeling our best, looking our best and performing our best starts from within. Wellness is a journey and we’re here to support you every step of the way.

WHAT IS COLLAGEN?

Collagen is an important building block for the skin as it makes up 70% of it. The dermis, which provides the foundation for the skin, is closely involved in the skin's elasticity and flexibility and is the main source of collagen in the skin.

Collagen is important for the skin in a number of ways. When it comes to aging skin, collagen keeps it firm, plump, hydrated and supple.** As we age, our body's natural collagen production begins to decline, which may lead to the appearance of fine lines and sagging skin. In the skin tissue, collagen adds firmness and elasticity. This is why we recommend regularly adding ingestible collagen to your daily wellness routine.
Collagen is the body's most abundant protein and helps give structure to our hair, skin, nails, bones, ligaments and tendons. Thanks to collagen, we're better able to move, bend and stretch. Collagen helps hair shine, skin glow and nails stay strong.

Collagen is a protein made up of amino acids, glycine, proline, hydroxyproline and arginine — all of which help our body's connective tissue, skin, hair and nails stay as healthy as possible.

Eating a healthy diet, getting plenty of exercise and including collagen-rich foods, bone broth, berries, citrus fruits, cashews and gelatin — in your diet are a few ways to help keep these important parts of our bodies well-oiled and strong.

That being said, nutrient-rich foods don't provide enough of the amino acids needed for the body to naturally produce collagen. (But adding them to your diet can't hurt!) Supplementing your diet with ingestible collagen, however, can increase your collagen intake and help to support your wellness goals.

HOW IT STARTED

A message from our founder, Kurt Seidensticker

I launched Vital Proteins in 2013 with one goal in mind: To help others live fuller, more vibrant lives.

The road to launching Vital Proteins began a few years ago, around the same time I began experiencing knee discomfort from running. I had always been an avid runner, so the setback was enough to spark my search for a product that would help support my joint health.

After much research, I found that incorporating ingestible collagen into my diet was the answer since nutrient-rich foods don’t provide enough of the amino acids needed for the body to naturally produce collagen. Things changed for me after that.

It only made sense to share collagen’s hair, skin, nails and joints benefits** with others so they, too, could reach their full potential and upgrade their wellness routines with every scoop, stir & sip.

That’s why we continue to deliver a wide range of premium collagen products to better fit every type of lifestyle – no matter how busy or active – and to provide the tools needed for a more fulfilling wellness routine.

I’m so happy you get to experience it, too, now. Welcome to the VP family!

Stay Vital,

Kurt Seidensticker, CEO

It only made sense to share collagen’s hair, skin, nails and joints benefits with others

so they, too, could reach their full potential.”
- Kurt Seidensticker, CEO